The "Poinçon de Genève": a label of quality that is unparalleled in the world

Newsletter no. 3

The “Hallmark of Geneva” was created in 1886 as a direct response to the concerns raised by Genevan watchmakers towards the end of the 19th century. In a word, the intent was to burnish the reputation and restore credibility to an industry suffering from an onslaught of foreign competition.